Everyone should be able to express their opinions freely, but in practice, it doesn’t work that way. Conservative business figures and celebrities are expected to remain silent lest they become targets of wrath. (The effort against Chick-Fil-A backfired spectacularly on the SJWs, but they’ve intimidated the owner and others with similar opinions from expressing their views in the future.) Well, two can play that game. If we send the message that virtue signaling hurts profits and ticket sales , then corporations will go back to focusing on selling products, and celebrities will focus on singing and acting.